Ashy Bines successfully advertises multiple projects through her social media forums which include; Facebook, Instagram and, her major platform, Snapchat (ashybines1). The platforms provide her with opportunities to connect with her followers and market brands she’s involved with.
The Release of the 28 Day Booty Challenge
After completing her Booty Tour in 2016 Ashy Bines released her 28 Day Booty Challenge program to her social media following for no profit. The girls who joined the program within the access dates also gained access to the forum that was created by Steve Evans, Ashy Bines’ husband.
The program comes as an app that you install on your phone and requires a login that you create when you register for the program. The program contains a guide to choosing your desired goal which will determine the diet plan that you follow. By releasing the application to her following for no price the program increased in popularity and also widened her audience for her next program, Ashy Bines Squad Tour which began in Sydney on the 26th of March.
Ashy Bines has been involved in numerous brand promotions that appear in her reality show on Youtube which she gives discounts for on her snapchat account.
A major brand she promotes is Happy Way which is a protein powder she has used in her recipe videos that she uploads to her Youtube channel. She promotes their recipes as well as her own and shares them with her followers which generates interest in the product that has been promoted.
Wendy Campbell, Ashy Bines’ mother, founded Hideaway which is a collection of bath and beauty products that are regularly promoted on Raw and snapchat by Ashy. The company ‘takes pride in using natural ingredients which are locally sourced and sustainable’.
Samantha Leonard is one of the members of Ashy Bines’ squad and owns a company that sells lip balms that won’t irritate anyone with sensitive skin called, Breeze Balm. Ashy features it in her snapchats and talks about how it can be used to sooth rashes and bites as well as moisturising lips.
As I attended two of the Booty Tour events I was able to purchase Breeze Balm, having used it on a regular basis I found that it’s a soothing formula that also relieves irritation when applied to a a mosquito bite or eczema.
Bondi Sands is a major brand that Ashy released a special video for which entails her tanning routine. Their brand is the main sponsor of the Squad World Tour and gave every participant in the Booty Tour a bottle of dark tan foam.
As a participant in the tour you receive a bottle in the goodie bag you are given once entering the event, along with other discount codes which I was able to take full advantage of when attending the events.
What brands have you discovered through celebrities or gurus on social media?
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Header Image Source: ashybines.com